Our Work
Wethersfield
Tourism Marketing
In response to a state RFP issued by the Town of Wethersfield we were selected to create a Tourism Marketing campaign for the town. This led us to create the "Make Your Day Historic" slogan and logo. The town of Wethersfield's goal was to boost tourism by highlighting the town’s rich history while also showcasing its charming attractions—everything from the picturesque Town Green and delightful restaurants to the elegant yet historic Bed and Breakfast mini-mansion. The campaign needed to encapsulate this unique blend of history, charm, and modern-day appeal, reflecting the spirit of what Wethersfield offers to visitors.
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Once we completed the logo, we couldn’t help but feel that it was meant for Wethersfield—because, well, it truly was! The color palette evokes a sense of colonial patriotism, while the retro "Fineday One" font adds a nostalgic touch, blending seamlessly with the overall design. The result is a striking combination of color, typography, and composition that we believe stands as one of the most compelling historical neighborhood logos out there. As a special touch, we extended the "Fine Day" font to spell out the full slogan, creating a cohesive visual identity. The unity between the logos makes for two standout campaign assets that work in perfect harmony.