Our Work
ReliBuild
Logo Design + Brand Identity
Working with ReliBuild was an incredibly rewarding experience. We spent a lot of time and energy on their projects, and the collaboration was both enjoyable and fulfilling. For this particular project, we had the exciting challenge of building the brand from the ground up—creating what is now known as ReliBuild.
Starting from scratch is never easy, but it's always a fun and creative process. Our first task was to brainstorm names that could embody the essence of the brand. After considering several options, we ultimately chose ReliBuild, a name that perfectly captures the company's mission: reliable, high-quality, home-improvement renovations. We wanted to highlight that ReliBuild is an app—a groundbreaking innovation in the renovation industry. Having your renovation’s status instantly accessible at your fingertips is truly revolutionary. To reinforce this connection, we made the 'I' in ReliBuild lowercase, linking the brand to the iconic 'i' that has long symbolized apps (iPhone, iPad, etc.), further emphasizing ReliBuild’s integration into the digital world.

With the name in place, we shifted focus to designing the logo. Once the foundation of the brand was solidified, it was an exciting opportunity to bring the visual identity to life. We went through a few iterations, but ultimately landed on a design that symbolizes the apex of a house—representing the highest standard of quality and the most crucial part of any home renovation. The circle is also an icon making Relibuild easily identifiable to customers. This logo is a visual representation of ReliBuild’s core values: delivering top-notch renovations, emphasizing what truly matters in a project—transparency, and, above all, reliability. The final design encapsulates these principles while giving the brand a strong, memorable presence.


