Case Studies
Tradesmen's Collective
Case Study
The
Challenge
Tradesmen's Collective is a company dedicated to bridging the gap between contractors and customers in the renovation industry. During the brand’s ideation phase, we were entrusted with finalizing its identity and leading the launch of this exciting new venture.
Our
Solution
With a clear understanding of the project’s objectives, we got straight to work, approaching the challenge in four key steps:
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Logo Design: We aimed to create a logo that could stand on its own, using the "T" in Tradesmens as a distinctive symbol for the brand. At the same time, we incorporated subtle elements of renovation to reflect the company’s core focus.
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Brand Color Palette: After careful consideration, we chose a sophisticated combination of Royal Blue, paired with crisp white and black. This palette exudes professionalism, strength, and timeless simplicity.
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Brand Launch Graphics: Once the logo and color palette were finalized, we reviewed the client profile and began designing content that aligned seamlessly with Tradesmen's messaging and vision.
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Launch & Management: Finally, we developed a strategic content schedule for the first few weeks, ensuring a smooth and impactful launch.
The
Results
By the end of our branding process, we were extremely pleased with the results. Tradesmens now boasts a logo that authentically reflects their brand and company culture. The logo’s versatility allows it to be used both with and without the accompanying text, standing strong as an emblem in its own right. Additionally, Tradesmens has a comprehensive brand identity template to guide all future materials and communications. The brand's launch was a success, marking a powerful introduction to the market.
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