Our Work
Connecticut Beardsley Zoo
Campaign + Public Relations
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The Connecticut Beardsley Zoo is a valued client we proudly serve on an ongoing basis. We were entrusted with promoting their highly anticipated annual event, Glow Wild. During this event, the entire zoo is transformed with illuminated sculptures of animals, shapes, and various enchanting designs. As the sun sets, these stunning light displays come to life, creating a breathtaking spectacle of glowing masterpieces for all to enjoy.
We quickly sprang into action, drafting press releases, encouraging influencers, posting, engaging tourism sites, and campaigning. In addition to our promotional efforts, we also handled tasks ranging from geo-targeting to answering the Connecticut Beardsley Zoo’s information line, providing visitors with the support they needed to purchase tickets.
Glow is an absolutely mesmerizing event, and if you've never experienced it, you're truly missing out. With its breathtaking and awe-inspiring displays, we knew the graphics had to capture the magic to transform potential visitors into attendees. To do this, in colaboration with photographers that regularly cover the zoo, we showcased full images of the event's stunning attractions, ensuring the visuals spoke for themselves. Paired with vibrant, glowing typography, these designs perfectly complemented the luminous spectacle of the event, bringing its energy to life in print.
