Our Work
City Fresh
Recipe Campaign
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Who wouldn’t love the chance to cook and eat like their favorite celebrities? We thought the same thing! Tasked with driving traffic for City Fresh, a passionate advocate for fresh food and healthy eating, we wanted to create a campaign that would capture attention and inspire action. So, we tapped into the universal appeal of celebrity culture and paired it with the brand’s commitment to healthy, sustainable eating.
We launched a compelling campaign featuring exclusive celebrity recipes, all centered around fresh, locally sourced produce and nutritious ingredients. The goal was to make healthy eating feel aspirational—showing people that they could cook like a star without sacrificing flavor or wellness. By combining celebrity allure with City Fresh’s message, we crafted a campaign that not only celebrated delicious, wholesome food but also promoted a lifestyle of conscious, fresh eating.
First, we carefully curated a selection of celebrities whose recipes were readily available online. Next, we meticulously reviewed each one to ensure it featured fresh produce or ingredients that aligned with a healthy, balanced lifestyle. Finally, we designed a visual concept that seamlessly complemented the essence of the recipes, creating a cohesive and engaging experience that highlighted both the celebrity appeal and the fresh, nutritious ingredients.
What we created was a dynamic, multi-month campaign that brought a touch of celebrity into people's homes—specifically, to their dinner tables. From basketball legends to beloved TV personalities, and even the former First Lady of the United States, we showcased a range of icons sharing their personal, healthy recipes. Our mission was twofold: to humanize these larger-than-life figures and to foster meaningful engagement with City Fresh’s community. Ultimately, we aimed to inspire healthier eating habits that would lead to a more vibrant, balanced lifestyle. We believe we succeeded in achieving that goal, creating a campaign that resonated deeply with our audience and left a lasting impact.
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